The "i Factor" (What Incept Is Doing Right On Social Media)

I just created in my head an equation. It goes a little something like this:

The "i Factor" + (Company Facebook Page + Employees Engaging Company On Their Own Time) + Unique Company Culture = Recipe For Social Media Success

The "i Factor" is what I'm calling the "Incept Factor" which basically means to me the actions we take as social media specialists (or in Incept terms, an Online Conversational Marketing Expert) to make our social media interactions special.

I can't fully explain it, but there's just something about how we interact with our employees and the fans on our facebook page that build a strong relationship! This week alone we've seen a burst of activity on our page from people who literally just started working with us this week. New trainees who only know a dozen or so people in the company (most of them are in the new hire training class with them) are commenting on our facebook page.

It's amazing to see how people are taking their free time to engage in conversations online with us. And even more amazing how quickly people want to feel like they belong to our family.