"Organic Social Media"

While talking today in a meeting with Nate Riggs, the term "Organic Search" kept coming up with the subject being social media. This just kind of got my brain going....

Ask someone what the first thing that comes to mind of when they hear the word "organic" and most people would say something involving farming or food.

But in the context of the internet, organic takes on a whole new meaning.... just another great example of how social media and the internet have taken a word and made it into something altogether different!

Another example of the internets ability to change the context of a word: A few years ago this young kid named Mark Zuckerberg started a movement. He launched a project that started on a white board outside his dorm room in Harvard that we now know as Facebook. On February 4th, 2004 Zuckerberg turned the word "Friend" into a verb..... and I LOVE knowing that we each have the potential to make change happen like this.

Back on topic....

I couldn't help but start to doodle on my notepad in our meeting after hearing that term, "Organic Search" come up again and again. And that doodle turned into the picture featured on this post. I just couldn't get the image out of my mind of a little tree in the forest just off the Information Super Highway that had growing on it, all the magical fruits of the social media realm.

Who knows what we will change about our world next. But if anything is going to impact it.... It's Social Media!

The "i Factor" (What Incept Is Doing Right On Social Media)

I just created in my head an equation. It goes a little something like this:

The "i Factor" + (Company Facebook Page + Employees Engaging Company On Their Own Time) + Unique Company Culture = Recipe For Social Media Success

The "i Factor" is what I'm calling the "Incept Factor" which basically means to me the actions we take as social media specialists (or in Incept terms, an Online Conversational Marketing Expert) to make our social media interactions special.

I can't fully explain it, but there's just something about how we interact with our employees and the fans on our facebook page that build a strong relationship! This week alone we've seen a burst of activity on our page from people who literally just started working with us this week. New trainees who only know a dozen or so people in the company (most of them are in the new hire training class with them) are commenting on our facebook page.

It's amazing to see how people are taking their free time to engage in conversations online with us. And even more amazing how quickly people want to feel like they belong to our family.

Unlike Any Other Job

I'm very proud of the work I do at Incept. I hold the title of Conversational Marketing Expert. And I specialize in the field of blood donor recruiting.

Everyday I make phone calls for top level blood centers all over the country. The work we do affects lives from California to New Jersey and everywhere in between. On a daily basis I talk to hundreds of donors, and I schedule as many of them as I can to come in and donate blood at their local blood center.

Every time a donor goes through with at least a whole blood donation (we'll just call that a "normal" donation) the blood that goes onto the shelves of their donor center can save up to three lives. I ran my numbers for last week today. At a minimum (assuming everyone showed up for their appointments) I saved 213 lives in one week of work. That's 1/4 of my friends list on facebook......


My fiance is a nurse, specializing in cardiac care. She maintains between 4-7 patients health on a daily basis. But only has to "save" the lives of maybe 1 or 2 in a really bad week. (of course the goal at a hospital is to not let them get to that point)

So literally, I save more lives than she does each week, hundreds of times over! Where else do you get to do that?! What other job gives you that kind of opportunity?! I've never heard of one. I LOVE the feeling of accomplishment my job gives me at the end of a good days work.

Do you get that feeling from your job? If not..... maybe you should think about making a change? If you believe in what you do everyday it makes those dreaded hours of 9am Monday morning, and 4pm Friday afternoon a lot more bearable. Think about it.

"Find something in your life worth fighting for and never let go of it!"