The Concept

Social networking, leadership, & business strategies on a fundamental level, hand delivered with an edge. (With a heaping side of whatever I find interesting!)

Sunday, April 11, 2010

My Trip To Gorge Metro Park

Today I took a trip to Gorge Metro Park here in summit county. http://ow.ly/1xd2u It was a refreshing dose of nature smack in the middle of my busy world. For those of you unfamiliar with "The Gorge" it's a deep canyon carved out by the Cuyahoga River. There's hiking, fishing in the small reservoir above the waterfall, lots of small rock formations to free climb, and some cool caves. But most of all, it was just beautiful.... for an hour or two I got to escape the city and just enjoy nature.
I started off by checking out the fishing pier above the falls, I met a nice gentleman there named Dave, who I taught a thing or two about fishing with his dads old tackle box full of goodies I was really wishing I could make a cash offer for. I talked to him for about 30mins, and I was repayed by him getting a little weird on me and giving me "Repent before the end" reading material (Side note, according to Dave, the world is going to end on..... you'd think I'd tell you the whole Nostradamus 2012 things.... but no, the world will end on May 21, 2011 exactly 1 week after me & Beth are set to get married) Weirded out a little, I just let it go, and thanked Dave for the conversation and said goodbye.

Started hiking the trail system, walked down the big wooden steps, and stared for a few minutes at the waterfall and then explored the trails along the river. Forty minutes later I turned the half way marker and decided to double my pace for a workout. I climbed rocks, I jumped ledges, I had fun! And the entire time, I never once thought about the fact that a few hundred feet above me on either side of the gorge walls was the bustling cities of Akron and Cuyahoga Falls.

It was escape! Not only is it a great place to take in the sights, but a great workout environment. I'm starting to exercise more, and today I found a few great spots. The trail is rough, but can be managed at a quick jog as long as there's minimal traffic in your way. The steps are plenty and step. And the rock formations are awesome! I can't wait to free climb them after a brisk jog later this spring. All this, in the middle of the city where you'd least expect it if you didn't know to look.
Amazing!

Friday, April 9, 2010

Turnabout: Refusal

I had a thought today. I know it's a dangerous concept, me thinking.....
As someone in the direct marketing field, I tend to view the word "refusal" brings up a gut instinct to rebuttal. But I think a kind of turnabout is in order. Refusing to do something isn't always a bad thing.

Refusing to take the easy way out. Refusing to lie to a customer. Refusing to make a quick buck. Refusing to take advantage of someone. Refusing to do the wrong kind of business. These are all good reasons to refuse.

Refuse to do sub standard work. Refuse to give up. Refuse to be average. Refuse refuse refuse.....

Refuse to settle for anything less than your dreams. You owe it to yourself to say no!

Thursday, April 8, 2010

Something Called Pride

As a former member of the University of Akron Marching Band(also known as Ohio's Pride) I remember clearly watching a video my first year member, Something Called Pride. The videos kinda lengthy and I don't want to link it here but feel free to google it. The idea, that pride is one of the most powerful tools to an organization like the marching band. But it has a new role in the world we're building from the ground up right now, as we speak, as you read my blog..... the age of social media. To steal from Set Godin, the age of social tribes.

I didn't want to focus on Ohio's Pride today, that's a subject for another time. I wanted to talk about a student organization called the AK-Rowdies. They are the official student fan section for the University of Akron Teams. They are a notoriously strong spirited bunch who's motto last year(during the opening season at their new football stadium) was, "New Stadium, New Rules, Get In, Stand Up, Cheer Loud, All Game, Every Game."
The thing that inspires me about this group, besides their obnoxious use of face paint and how loudly they scream, is their relentless loyalty to their team. They're proud of their team.... no matter what the score. Last year, my beloved Zips finished their football season with a crumby record of 3 & 9. But the Rowdies were there every game, no matter what.

These kids don't back down to larger schools, to bad weather, to a losing score, they're proud of their team and they stand by them time and time again. A saying they stick to, "I Bleed Blue & Gold." And it makes me wonder, do you stand by your team? No matter what the cost, are you proud of what you're doing? These kids are, I know I am. Pride can be viewed as a fatal flaw depending on who's telling the story. I think it works equally as a strength and a value to be smiled upon.
Are you proud of your "team?" Think about it....

Tuesday, April 6, 2010

My Ultimate Brainstorming Tool

I was reading Chris Brogans blog post today about what goes into redrawing, http://ow.ly/1wKhG and I realized that my most trusted tool is sitting on my desk, right next to my keyboard. Here's the thoughts that passed through my head moments later.

When ever I'm faced with a problem, I mean a real problem, something that I'm just not sure how to tackle, I reach for my trusty tool, not an IPad, not my laptop, not my smart phone(none of which I have) but a yellow legal pad and a ballpoint pen.

I've always found a legal pad is the most trusted tool in my arsenal, simply because it gives me more versatility than any "tech tool." If i want to type an outline, or a recommendation I'll jump on the computer, but if I want to brainstorm or really dig into a topic and work out a problem I reach for a piece of paper. The notepad lets me put everything down, mash all my ideas together but still keep them separate, and i can add "images" (meaning anything from stars, circles, little doodles, stick figures, anything!) that help me track my thought process, which as many of my coworkers know can be all over the place once my mental engine starts heating up.

So just humor me here, next time you need to brainstorm, or just get around to rethinking something, anything..... don't pull out your IPhone, IPad, Laptop, or anything requiring batteries. Dig into the top drawer and grab one of those legal pads you ordered with your company logo on it. The ones that seemed like such a great idea at the time, but you can't even manage to give away..... put it to good use. The trees will thank you for it and who knows, you might be able to let your brain run with a little more freedom, and a little less of the "font and format" restrictions of a word doc.

Sunday, April 4, 2010

Fishing & A Reminder To Always Keep Networking!

Today was Easter, obviously. And I spent my morning in church, then at Beths moms house for a nice Easter dinner. We put together her brand new(& huge) Kingsford grill, and I helped Beths brother install cable in his room. Its was a nice, simple day. And then I decided the afternoon was too incredible to waste not being at the lake!

So I jumped into the car, drove home and hiked it down to the lake! I put the line in the water, and for almost an hour, didn't catch a thing. But, I switched spots, switched my frame of mind, and landed not only my first bass of 2010, and my first bass at my new home lake, but one of my best bass yet. 17.5 Inches & what a fight.


I enjoyed my day ALOT. And then something hit me, the urge to go exploring. Off into the woods at the end of the property I went, following a barely marked trail. It went on for a while, and then I found exactly what I was looking for, "the end of the lake." What I mean by that is the dam at the far southern end of the lake, and that's where I found two things.

1. Bass Paradise! A HUGE tree in 4-7 feet of water, with big chunks sticking out, and within casting distance from shore...... Amazing. and....

2. A constant reminder to network with people!

As I approached this new super secret fishing spot. I saw it wasn't so secret..... there was a young man fishing there. I introduced myself, turns out the young man, Vance, lives one the first floor of my 12 unit apartment building. In a complex of over 40 buildings, and two large towers with a few hundred apartments (not to mention the three smaller complexes on the lake) this guy lived in my building! And here he was, fishing in this new spot I'd found! Turns out, it was his second day fishing (ever) and he was delighted to have someone like me to keep him from cutting his hand open on the bluegill he kept catching.

Just a reminder to open up and talk to people no matter what the occasion, you never know who you'll run into, or how you're already connected to them. If I would have left him alone to his fishing, not said anything, or just walked away, I never would have made a new friend in my building.

Have you networked with anyone today?

If you ask me, it isn't difficult to connect with someone daily. Whether it be a customer at work, a coworker you haven't talked to before, or just the guy next to you on the train/bus ride to work. Just say hello, strike up a gentle conversation. Whats the worst that can happen, they either ignore you, or ask you to leave them alone. No harm done! The pay off, you never know what you'll get out of the interaction you might start!

Friday, April 2, 2010

This Knot Feels Like It'll Never Get Tied!


So over the past few weeks I've been busy helping my fiance Beth plan our wedding. Now here's where it gets interesting. The wedding isn't until May 2011. Everyone keeps saying to me, "....but you have more than 12 months! Stop worrying, stop stressing! It's plenty of time!"


Well, here's the truth to the tale. Beth is a RN (Nurse) at the Cleveland Clinic. And she works one month of day shift, then one month on nights. The night shift months, we barely get to talk for more than an hour.

Here's a typical day during one of those months:

8:00- I wake up & get ready for work, Beth leaves work and starts the drive home

8:45- I leave for work and pass Beth on the way out the door

9:30- I get to work, Beth goes to bed

6:00- I get off work and call Beth to wake her up

6:45- I get home, and cook dinner for the two of us while Beth takes a bath

7:45- Beth goes back to bed after dinner, I do whatever....

9:00- Beth wakes up and leaves for work

12:00- I go to bed, Beth calls when she can to say good night


So, needless to say, we don't get anything done during those months.


But in the last two weeks, Ive checked the following things off:

Bought my tux, Secured a Photographer(& talked down the price!), Secured a DJ, Secured a Pianist, Semi-secured a Chapel, (as of ten mins ago) Secured a wedding Coordinator, Started the first batch of mock ups for the wedding invitations, Restructured my guest list. We've had the reception hall locked up for a while now.

Tomorrow we have a meeting with the cake people..... and hopefully the invitations will be mocked up by Sunday.


It feels like it will never get done! AH!

So truth be told, we have about 6 months left because every other month will be the chaos I listed above! Wish us luck!

Thursday, April 1, 2010

Sharks Find A Way To Catch Their Prey

I had a conversation with Sam Falletta, the President and Chief Results Officer for Incept, the company I work for sometime last week. (Having productive conversations is what we do best ;-) at Incept) The basis of the conversation was me asking for help with a communication problem I was having. Long story made short, I had a problem with how to approach someone above me in the company with a problem I foresaw and how I felt to best approach it. (I'm a firm believer in always having an idea of how to fix something before you start complaining about it.)

I told Sam something along the lines of how I'm a "Shark personality type." Meaning if you put me in a situation where I can get things done, be sure to get out of my way, or I'll work straight around you to get to the best results possible! I thrive on clearing things off of my to do list at work. Put simply, I attack things in front of me to get to the best results I can. (I should note that this isn't always the best way to do things. Often times I need Sam, or someone else above me to wrangle me a little and make sure I'm doing things the best way possible, logistically that is.)

What Sam told me took a few days to really sink all the way in. But I absorbed the bulk of it pretty quickly. He looked me square in the eyes and said, "Sharks always find a way to catch their prey Steve."

Think about it for the next ten seconds as I did standing there in his office, mute & blinking at him. [count to 10 slowly then continue!] He smiled a wide grin and I walked out of his office. A few days latter I dove straight into the fish tank, attacked my prey head on, and the results were WAY more than I ever could have wished for.

So I ask you this, do you dive straight into the tank when life throws prey faster than you are into your path? Or do you give up, and go in search of an easier meal? I know which one I'd do.... (I don't like giving up.....)

And by the way, TGIF!
Signing off for the work week....

~Stephen~