The Concept

Social networking, leadership, & business strategies on a fundamental level, hand delivered with an edge. (With a heaping side of whatever I find interesting!)

Thursday, June 17, 2010

"Organic Social Media"

While talking today in a meeting with Nate Riggs, the term "Organic Search" kept coming up with the subject being social media. This just kind of got my brain going....

Ask someone what the first thing that comes to mind of when they hear the word "organic" and most people would say something involving farming or food.

But in the context of the internet, organic takes on a whole new meaning.... just another great example of how social media and the internet have taken a word and made it into something altogether different!

Another example of the internets ability to change the context of a word: A few years ago this young kid named Mark Zuckerberg started a movement. He launched a project that started on a white board outside his dorm room in Harvard that we now know as Facebook. On February 4th, 2004 Zuckerberg turned the word "Friend" into a verb..... and I LOVE knowing that we each have the potential to make change happen like this.

Back on topic....
I couldn't help but start to doodle on my notepad in our meeting after hearing that term, "Organic Search" come up again and again. And that doodle turned into the picture featured on this post. I just couldn't get the image out of my mind of a little tree in the forest just off the Information Super Highway that had growing on it, all the magical fruits of the social media realm.

Who knows what we will change about our world next. But if anything is going to impact it.... It's Social Media!

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