Monday, June 28, 2010
Each tag was marked with, check this, the same sale price as the white tag on the shelf.... not a sale price, not a discounted members only price.... but the same price!
I was standing there being bombarded with little yellow attention grabbing tags that told me nothing useful at all! What's the point to all of this!? Well, I certainly stood there and took a few moments to analyze what I was looking at. Which potentially gave the brands on the shelf more time to gain exposure in my subconscious and make me more inclined to make a buying decision. But mostly it just made me laugh.... people text "LOL" all the time, I actually laughed out loud. And I got some STRANGE looks! The tactics at work here are lost on most people, but when you stop and look at this great version of small scale viral marketing and guerrilla advertising all at once.
Thursday, June 24, 2010
Monday, June 21, 2010
Thursday, June 17, 2010
Saturday, June 12, 2010
Friday, June 11, 2010
Why would a company waste time and resources, mainly money in setting up protocols, or "rules" for people to follow if they aren't going to enforce them. Or even worse if they aren't going to serve a purpose!?
This is a great example of what I'm talking about. I saw this one at the end of the row we parked in at the Cleveland Zoo this week. I just don't understand how they ever intended to uphold a policy like this?! What's worse they painted the parking spaces in this row green instead of white. Needless to say, we parked here in a car that I would feel more than safe saying does not meet the required criteria.... And nothing happened!
What I'm getting at here is if you aren't going to uphold the policy you thought up.... don't waste the time putting it into action in the first place! It's a waste.....
And besides that, this is just a goofy concept. Why put the cars which get better fuel mileage in the front section of the parking lot.... it's going to cost them less gas to go park in the back! Do our environment a favor and put up a sign that reads:
If your vehicle sucks gas: Park here, Turn off your engine, And stop killing our environment! You're at a Zoo, seriously!
I'm going to step off my soapbox now..... just keep an eye open for more of these signs....
Monday, June 7, 2010
But one place we've succeeded in is sending a LONG list of things to the graveyard.
Here's the first 25 things that came to my mind:
1.) The 3 1/2 Inch Floppy Disk
2.) Rotary Telephones (I guarantee someone under the age of 25 will read this and say, "What's that?!")
3.) Cassette Tapes
4.) Adding Machines
5.) Watches (Why own one when my phone tells me the time?!)
6.) Personal Pagers (Unless you're expecting a baby or work in the medical field)
7.) The Fanny Pack
10.) Door to Door Salesmen
11.) Home Encyclopedia Sets
12.) Perforated Printer Paper
13.) Home Phone Lines
14.) The Toaster Oven
15.) (How To Read) A Traditional Map (Google Maps would never lead us wrong would it?! It would never tell us to walk down a highway or anything right!?!)
16.) The Compass
18.) Dial Up Internet
19.) Non-Digital Cameras
20.) Slide Show Projectors
21.) VHS Technology
22.) Formal Letter Writing
23.) Answering Machines
24.) AM Radio
25.) Myspace :D
So there you have it..... what can we create a better iPhone App for next?!?! Give me something technological to kill.....
Wednesday, June 2, 2010
Looking at where we are now you might say, "Well it's not that unbelievable..... It's just logical! We were bound to get there someday!"
If my grandfather were alive today and you showed him those two devices pictured above.... he would first of all, smack you.... then tell you to go get your head checked by a doctor. And then he would smash your iPhone and say something along the lines of, "How great can it be? It breaks easy enough!"
But take it back another generation to my great grandfather, show him how you can pull a Christmas tree out of a box, plug it straight into the wall (pre-light tree!), and then turn it on and off with your iPhone. And he would probably accuse you being a magician or the devil..... depends on what his mood would be.
Looking at why: The cell phone didn't exist in his day & age, Christmas trees had to be cut down by hand, they sure didn't come out of the woods pre-light, and somehow you just managed to turn the Christmas tree on and off without touching it!
NONE of those things would seem logical to him. So who's idea was all of this!? And how do I get their job?