While walking through Giant Eagle the other day I was hit with what I can only call a combination of Viral & Guerrilla Marketing. While walking down the isle next to the pharmacy I was met with a wall of little yellow tags! What you see is what I stood there dazed and confused, starring at. The entire isle was a wall of yellow stickers. Each of them jutting out into my field of vision.
Each tag was marked with, check this, the same sale price as the white tag on the shelf.... not a sale price, not a discounted members only price.... but the same price!
I was standing there being bombarded with little yellow attention grabbing tags that told me nothing useful at all! What's the point to all of this!? Well, I certainly stood there and took a few moments to analyze what I was looking at. Which potentially gave the brands on the shelf more time to gain exposure in my subconscious and make me more inclined to make a buying decision. But mostly it just made me laugh.... people text "LOL" all the time, I actually laughed out loud. And I got some STRANGE looks! The tactics at work here are lost on most people, but when you stop and look at this great version of small scale viral marketing and guerrilla advertising all at once.
Avoiding the GIGO trap
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